our story

Through our best-in-class services, equipment, technologies, facilities and people, it is our singular mission to improve your life and help you achieve the goals you have set for yourself.

We are the leader in improving every life we come into contact with through serving, educating, mentoring and investing in our team so that they may repeat the cycle with our clients.





Client Experience

how our game began


Founder Eric tries cryotherapy for the first time and begins formulating a strategy to introduce and import the technology to the United States.



Eric introduces cryotherapy to the Dallas Mavericks, who make it part of their daily routine and dub it their "secret weapon" during their NBA Championship season. 



Eric founds CryoUSA, the first distributor to provide cryotherapy professional sports teams in partnership with multiple qualifying manufacturers. 



CryoUSA's technology gets the spotlight with appearances on The Dr. Oz Show, The Steve Harvey Show and Live with Kelly and Michael.

CryoUSA becomes the first and only recovery company to rank in the Inc. 5000 list of fastest-growing companies and is awarded the BBB seal of good faith.




We upgrade our red light therapy with the best whole body light therapy pod on the market, registered with the FDA as a Class I General Wellness and Class II Medical Device. TheraLight 360's completely customizable settings elevate our recovery experience by providing unparalleled relief from pain, inflammation, injury and oxidative stress.



We introduce HaloIR, the first joint infrared and Halotherapy sauna in the industry, to our lineup of recovery solutions to improve our clients' detoxification, respiration and circulation.


spring 2020

Co-founder Steve brings his 30 years of healthcare leadership to the team and GameDay Ready Recovery Zone is born! 

summer 2020


We begin a historic partnership with the Texas Rangers, installing the first-of-its-kind GameDay Ready Recovery Zone Sports Science Center within a pro sports locker room setting.


fall 2020

Medical director Dr. Omar Durani MD joins the team and IV therapy is introduced! Our curated list of cocktails optimizes athletic recovery, energy, immunity, hydration, metabolism and more to boost your body like no other.



Dr. Alyssa Obata, DC joins the team as GameDay Ready Recovery Zone's first chiropractor, specializing in improving the mobility of active bodies through myofascial release, adjustment and trigger point therapy.

The power of recovery improves every life we touch. We are not just about the physical- we champion a lifestyle where connection, community and commitment to self-care combine to fuel you up for a life worth feeling great for. It is a bold goal to change every person we meet for the better, but we believe in the power of our technology, expertise and people to do just that.


What game do you have to play today? Is it on a field, in an office, or at home with your kids? Our community does it all- and alongside the marathon runners and fitness instructors are students, yogis, business owners, those recovering from injuries and those recovering from daily stress- lounging together, exchanging stories, and connecting in a shared experience that recharges their bodies and elevates their spirits.


We set ourselves apart with unparalleled quality, constant innovation and delivery of the industry’s very best technology, products and protocols. Our excellence is why professional and collegiate athletes count on us to keep them on top of their game, and why our Recovery Specialists are the most trusted advisors in the nation. There is no cookie-cutter solution to wellness, so when you walk into GameDay Ready Recovery Zone, you will be guided through solutions that are tailored to YOU. We don't take shortcuts in our game... and that is what sets us apart.


Don't take our word for it, our professional athletes’ word for it, or the word of the countless other success stories we have heard. The only way to experience the power of recovery is to try it for yourself, so come on in…. it’s YOUR GAME, YOUR DAY, YOUR MOVE.